Yu Kimura has been actively involved as a vocalist in music bands and as an amateur fashion model for youth magazines. In 2009, she gained a lot of attention when she was chosen by the Japanese Ministry of Foreign Affairs to represent the Harajuku fashion community as the Foreign Affairs "KAWAII Ambassador". Miss Kimura is currently making TV appearances as a hand dressmaker of new clothes and as re-maker of use apparel. She also continues to model for the fashion magazine "KERA!". She is very popular among girls who love Lolita-fashions or Harajuku-styles.